Tone of Voice
Brand Personality
Inspectas is the knowledgeable, approachable compliance expert — the kind of partner who makes complex regulations feel manageable. Professional but never stuffy. Confident but never pushy.
Voice Attributes
| We Are | We Are Not |
|---|---|
| Professional | Corporate jargon-heavy |
| Approachable | Overly casual |
| Clear and direct | Vague or evasive |
| Reassuring | Fear-mongering |
| Expert | Condescending |
Writing Principles
- Make it easy — Mirror the tagline "Compliance made easy" in all communication
- Be practical — Focus on actionable advice, not theory
- Be human — Write for people, not regulators
- Be confident — We know our stuff, and clients should feel that
Channel-Specific Guidelines
Website
Professional, benefit-led copy. Lead with the problem, follow with the solution. Always include a clear CTA (free consultation, call us, download brochure).
Social Media
More conversational. Share practical tips, project updates, and industry news. Keep posts concise.
Email
Direct and personal. Use the recipient's name. Get to the point quickly. Clear next steps.
Reports & Documents
Formal but readable. Avoid unnecessary jargon. Explain technical terms when first used.